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Main content
Hunter Schafer in a metallic body suit posing next to a bottle of Mugler Angel Elixir

THE ANGEL ELIXIR CAMPAIGN

From real life to fantasy, the Angel Elixir campaign – co-created by Casey Cadwallader, Mugler’s team and ad agency Publicis Luxe – is a contemporary invitation to reveal one’s own potential, to live boundlessly.
03 Mar 2023

HUNTER SCHAFER: MUGLER'S NEW MUSE

Act 1. Mugler’s new muse moves forward confidently, in a second-skin black catsuit, as if on her very own catwalk. Captivated by a shooting star in the sky, she begins a frenetic race. Dazzled senses, loss of direction. Her runway is suddenly the tip of a New York skyscraper. Freed from gravity, she climbs to its highest point, the city at her feet.

Act 2. Irresistible attraction. Hunter Schafer collides with the sparkling comet. Big Bang. Transformed, the Muglerian protagonist showcases her whole, new self in a burst of intense light. A magnetic figure, she attracts fragments of stars which, upon contact with her, transform into an augmented reality crystals catsuit – a first for a fragrance campaign. Spectacular spectacle. Inspired by Manfred Thierry Mugler’s 1998 “Crystal dress”, the garment required a 3D scan of our muse, which was then redrawn by Casey Cadwallader – a new kind of couture 3.0. Avant-garde and bold. Mugler.

LEARN MORE ABOUT ANGEL ELIXIR

A TALENTED CREATION

Mugler Video Cover Photo A cover photo of the Mugler Angel Elixir campaign video

The disruptive Angel Elixir campaign brought together top talents of the moment : French genius Quentin Deronzier firstly, who directed music videos for Drake and Orelsan. For Angel Elixir perfume, he demonstrated technological prowess and uncompromising aesthetic excellence to deliver a powerful, unexpected, hypnotizing film, at once precise and playful.

New photography talent Harley Weir signed the print campaign. The British artist, who has attracted attention for her intimate outlook on youth and femininity, ranks among Business of Fashion’s “BoF 500”, and captured Hunter Schafer’s essence, her indisputable beauty, her sensuality, and strength.

I WANTED TO ADD HUMOR AND SURPRISE TO THIS WILD STORYLINE. I WANT IT TO BE EXCITING AND SHOCKING AND BRING YOU INTO THE WORLD OF MUGLER..


Casey Cadwallader, Creative director of Mugler Fashion.

A still of a video of someone spraying Mugle Angel Elixir perfume A still of a video of someone spraying Mugle Angel Elixir perfume

A TALENTED CREATION


Mugler Video Cover Photo A cover photo of the Mugler Angel Elixir campaign video

The disruptive Angel Elixir campaign brought together top talents of the moment : French genius Quentin Deronzier firstly, who directed music videos for Drake and Orelsan. For Angel Elixir perfume, he demonstrated technological prowess and uncompromising aesthetic excellence to deliver a powerful, unexpected, hypnotizing film, at once precise and playful.

New photography talent Harley Weir signed the print campaign. The British artist, who has attracted attention for her intimate outlook on youth and femininity, ranks among Business of Fashion’s “BoF 500”, and captured Hunter Schafer’s essence, her indisputable beauty, her sensuality, and strength.

I WANTED TO ADD HUMOR AND SURPRISE TO THIS WILD STORYLINE. I WANT IT TO BE EXCITING AND SHOCKING AND BRING YOU INTO THE WORLD OF MUGLER..


Casey Cadwallader, Creative director of Mugler Fashion.

A still of a video of someone spraying Mugle Angel Elixir perfume A still of a video of someone spraying Mugle Angel Elixir perfume

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