An error occured on the server, please try later or contact the customer service

You're in offline mode with a limited website functionality. Please check your network connection.

Javascript seems to be disabled in your browser. In order to get the best possible experience please enable Javascript and reload the page.

Purchase options

Prices and payment are shown in USD. International shipping costs are based on your items, shipping method and destination.

Select your location

Change currency

There is only one currency available for your location: $ - USD

Change currency

Change language

There is only one language available for your location: English

Change language
Store Locator

My account
Circle Loyalty

My cart

Main content

Hunter Schafer in a metallic body suit posing next to a bottle of Mugler Angel Elixir

THE ANGEL ELIXIR CAMPAIGN

From real life to fantasy, the Angel Elixir campaign – co-created by Casey Cadwallader, Mugler’s team and ad agency Publicis Luxe – is a contemporary invitation to reveal one’s own potential, to live boundlessly.

03 Mar 2023

HUNTER SCHAFER: MUGLER'S NEW MUSE

Act 1. Mugler’s new muse moves forward confidently, in a second-skin black catsuit, as if on her very own catwalk. Captivated by a shooting star in the sky, she begins a frenetic race. Dazzled senses, loss of direction. Her runway is suddenly the tip of a New York skyscraper. Freed from gravity, she climbs to its highest point, the city at her feet.

Act 2. Irresistible attraction. Hunter Schafer collides with the sparkling comet. Big Bang. Transformed, the Muglerian protagonist showcases her whole, new self in a burst of intense light. A magnetic figure, she attracts fragments of stars which, upon contact with her, transform into an augmented reality crystals catsuit – a first for a fragrance campaign. Spectacular spectacle. Inspired by Manfred Thierry Mugler’s 1998 “Crystal dress”, the garment required a 3D scan of our muse, which was then redrawn by Casey Cadwallader – a new kind of couture 3.0. Avant-garde and bold. Mugler.

LEARN MORE ABOUT ANGEL ELIXIR

A TALENTED CREATION

A cover photo of the Mugler Angel Elixir campaign video

The disruptive Angel Elixir campaign brought together top talents of the moment : French genius Quentin Deronzier firstly, who directed music videos for Drake and Orelsan. For Angel Elixir perfume, he demonstrated technological prowess and uncompromising aesthetic excellence to deliver a powerful, unexpected, hypnotizing film, at once precise and playful.

New photography talent Harley Weir signed the print campaign. The British artist, who has attracted attention for her intimate outlook on youth and femininity, ranks among Business of Fashion’s “BoF 500”, and captured Hunter Schafer’s essence, her indisputable beauty, her sensuality, and strength.

I WANTED TO ADD HUMOR AND SURPRISE TO THIS WILD STORYLINE. I WANT IT TO BE EXCITING AND SHOCKING AND BRING YOU INTO THE WORLD OF MUGLER..

Casey Cadwallader, Creative director of Mugler Fashion.

A still of a video of someone spraying Mugle Angel Elixir perfume

A TALENTED CREATION

I WANTED TO ADD HUMOR AND SURPRISE TO THIS WILD STORYLINE. I WANT IT TO BE EXCITING AND SHOCKING AND BRING YOU INTO THE WORLD OF MUGLER..

Casey Cadwallader, Creative director of Mugler Fashion.

sign up to mugler's newsletters

don't miss our latest news, subscribe to mugler's newsletters now

required fields are marked with an asterisk(*).

Phone

forms-privacypolicy-signupgroup-label

forms-emailsignup-label

By submitting this form, I expressly agree to mugler, directly or by third parties acting on its behalf, sending me promotional & marketing messages (e.g. cart reminders) - including texts or calls using automated means (including for the selection or dialing of a telephone number) or pre-recorded or artificial voice messages - to the mobile number I provided and to the Mobile Terms (which include an arbitration provision to resolve disputes). I confirm I am the owner of the number provided, and understand consent is not a condition of purchase. Msg frequency varies. Msg & Data Rates May Apply. Text HELP for help and STOP to cancel. Privacy Policy, Notice of Financial Incentives

By submitting this form, I confirm I am a US resident and (1) agree to Mugler Fragrances' Terms of Use (which includes an arbitration provision) and Marketing Disclosure; and (2) have read and acknowledge Mugler Fragrances' Privacy Notice and Notice of Financial Incentives.

Purchase options

THE ANGEL ELIXIR CAMPAIGN

HUNTER SCHAFER: MUGLER'S NEW MUSE

A TALENTED CREATION

A TALENTED CREATION

On the same topic

Aphrodisiac Scents

The Essence of Patchouli

What is Eau de Toilette?

How to make perfume last longer

purchase option

Purchase options