Mugler’s jasmin field in India

Mugler's Alien Hypersense Eau de Parfum : A Fragrance Born from Sustainable Luxury

In the world of perfumery, where innovation and sustainability often intersect, Mugler's Alien Hypersense Eau de Parfum stands out as a remarkable testament to the brand's commitment to both the art of fragrance and the well-being of our planet. For the very first time, Mugler has introduced a precious ingredient into its Alien Hypersense Eau de Parfum – a sustainably sourced jasmine sambac absolute. What sets this fragrance apart is not just its captivating scent but also the exceptional journey that led to its creation.

Mugler's pursuit of this exquisite jasmine sambac absolute took them to their very own field in India, a place that they have been nurturing and developing for the past five years. The goal was not merely to create a luxury perfume but to establish a field that encapsulates the very essence of sustainability. This effort was not just about fragrance; it was about empowering local communities and conserving the environment.
12 Feb 2024

This journey towards sustainability has seen the Mugler team working closely with the local community, ensuring that those involved in the jasmine sambac harvest receive fair wages, health insurance, training, and protection. By doing so, they've not only crafted a fragrance but have also cultivated prosperity for those who have dedicated their time and effort to making this field thrive.

Furthermore, Mugler's approach to sustainability extends beyond their human workforce. The fields are surrounded by hedges of species endemic to India, producing not only fragrant blooms but also providing food for both the local population and livestock. This holistic approach to sustainability ensures that the earth itself benefits from this harmonious coexistence.

The true culmination of this effort came in 2022 when the first crop was harvested, and the jasmine sambac absolute used in Alien Hypersense Eau de Parfum was finally in their hands. The fragrance is a testament to what can be achieved when sustainability and luxury intertwine, a masterpiece that offers more than just a captivating scent—it tells a story of empowerment, dedication to the environment, and a brighter future.

Mugler's Alien Hypersense Eau de Parfum transcends the boundaries of fragrance, embodying the essence of a brand that not only creates timeless scents but also champions sustainable luxury. This fragrance is an olfactory masterpiece, born from a field that represents a new chapter in the world of perfume—a chapter filled with the sweet scent of success, prosperity, and a greener planet.

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