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A sneak peek at the new Angel Elixir campaign.

Discover the making of the New Angel Elixir campaign in exclusivity on the Circle Mugler Mag.
03 mars 2023

Surprise greetings from Hunter Schafer, the new face of Angel Elixir.


Discover Hunter Schafer’s message just for you!


A symbol of a new kind of femininity, dazzling, powerful, contemporary, liberated, and boundless. American actress Hunter Schafer is the face of our new Eau de Parfum Angel Elixir for a reason – or many, actually - and we love everything about her. On the set of the Angel Elixir campaign, between two stunts and make-up touch-ups, she lent herself to the interview game and wanted to say a word to the Mugler Circle community. She shares with us why she loves Angel Elixir so much and how she interprets its different facets. In the video, you will get to go discover some exclusive behind the scenes images, with the muse fully dressed in Mugler by Casey Cadwallader.


A talk with Quentin Deronzier, director of the new Angel Elixir campaign.


The new Angel Elixir campaign by Quentin Deronzier, an ode to empowerement.


As a Circle Member, discover this interview of Quentin Deronzier, the creative mind behind the new Angel Elixir campaign, in exclusive preview. The French film director and visual artist tells us about the collaborative process used to imagine the Angel Elixir universe. Working closely with the Mugler creative teams, Casey Cadwallader, Creative Director of Mugler Fashion, and of course, Hunter Schafer, the new face of Angel Elixir, Quentin shares his memories of the shooting along with some of his trade secrets and impressions on the young and talented muse. In a very Mugler spirit, Quentin explains how he brought his impossible vision to reality and envisioned Hunter Schafer’s transformation into Angel Elixir’s muse by using 3-D effects and innovative techniques. For example, an animatic version of the film was created prior to the shoot and a full-3D body scan of the Hunter was done in order to create her digital double. A robot arm was used to create impossible camera movements, as well as a harness to suspend hang Hunter on the set. You will be able to discover the campaign by spring 2023.


The Mugler Circle, an exclusive community with many advantages.


The Circle brings together a community of kind, diverse and passionate women, in line with Mugler’s over-arching vision. It’s a safe place to thank our customers of their loyalty through a dedicated program and nourish the unique relationship we have with each and every one of them. The digital space is constantly evolving, and includes information about the brand, exclusive offers, special previews, invitation to private events and more. This virtuous ecosystem reinvents the way consumers can interact with the brand, sharing in the spirit of innovation and luxury that Mugler stands behind. Keep enjoying the advantages of the Mugler Circle, and scan through our other Mugler Circle news picked out especially for you.

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