A FASHION ICON
The fashion of Willow Smith allows one to readily discern the many exceptional qualities associated with her, but what exactly is the fashion style of Willow Smith? Willow Smith's sense of style reflects her understanding of modern life, spiritual connection to the universe, and desire to not conform to traditional social norms.This young icon is truly an individual who is not afraid to push the bar, and how the star creates her looks aligns seamlessly to her personality. These images are posted to her Instagram account for her followers to be inspired. She is a charismatic fashion icon who genuinely believes in encouraging people to embrace their unique identities.

A FASHION ICON
The fashion of Willow Smith allows one to readily discern the many exceptional qualities associated with her, but what exactly is the fashion style of Willow Smith? Willow Smith's sense of style reflects her understanding of modern life, spiritual connection to the universe, and desire to not conform to traditional social norms.
This young icon is truly an individual who is not afraid to push the bar, and how the star creates her looks aligns seamlessly to her personality. These images are posted to her Instagram account for her followers to be inspired. She is a charismatic fashion icon who genuinely believes in encouraging people to embrace their unique identities.
The fashion of Willow Smith, among many of her wonderful individual traits, makes her the perfect muse and face for Mugler's Alien Goddess. The fragrance is designed to be innovative, majestic, daring, transparent, and exceptional. All traits that Willow Smith encompasses and displays daily. Alien Goddess is synonymous with Willow Smith and it's easy to see why this forward-thinking, well-read person has been selected to be the iconic face of Mugler's Alien Goddess perfume. Willow's face is unique and special, and exudes qualities of a higher being, expressing peace and love and the many layers to womanhood.
WILLOW AND THE ALIEN GODDESS LEGACY
The goddess look was made for Willow Smith! It is no surprise as she is the incarnation of what a goddess is, as she generously shares her knowledge and promotes empowerment to everyone she meets. Mugler's Alien Goddess has a long legacy to live up to in terms of beauty and magnificent creations, so when Casey Cadwallader accepted the role of creating this goddess look, he was both excited and conscious of that very legacy.
The Alien Goddess fragrance is shaped to be a timeless perfume that will provide an unforgettable scent. Like Willow Smith, the young fashion icon that at a tender age has already made a powerful impact on people especially young women across the world. Moreover, Mugler's Alien Goddess fragrance is also intended to promote the majestic and enchanting parts of humanity and the galaxy in which we live in. This concept blends seamlessly with Willow Smith, a person who has a profound, magical as well as unorthodox personality.
A NEW WAVE OF FEMININITY
A true incarnation of a new wave of femininity, powerful, talented, spiritual, and connected to the world around her, Willow Smith is the ultimate figurehead of Alien Goddess. At just 23 years old, the singer with neo-soul vibrations, a platinum recording artist, actor, writer, producer, is a global cultural phenomenon. Her fifth album Coping Mechanism, out in October 2022, shows the prolific artist embracing her rock roots. Released the same month, her book Black Shield Maiden is a groundbreaking historical epic about an African warrior in the world of the Vikings. Along with her mother Jada and her grandmother Gammy – three generations of women – Willow Smith tackles current social and cultural issues with an inter-generational perspective in the Facebook Watch show “Rad Table Talk”.
An inspiring artist and charismatic fashion icon, Willow Smith leverages her powerful influence and unique energy for the benefit of causes such as access to education for young girls, and the social integration of disadvantaged populations through the arts. Mugler and its ambassadress have made a $50,000 donation to Baltimore School for the Arts (BSA) to be used towards a special grant aimed to proliferate the institution’s over-arching mission of building the next generation of the creative workforce.
In the Alien Goddess Supra Florale campaign, Willow Smith unveils her edgiest, most fearless incarnation yet, styled by Casey Cadwallader. Mesmerizing and commanding as she moves to evoke the blooming of the supra-flower, the young artist embodies Mugler’s fearless vision of augmented femininity.