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Private tour of “Body Space”

Private tour of 'Body Space'

In celebration of the Mugler ‘Body Space’ pop up at the iconic Selfridges Corner Shop in London, the Mugler team invited our most loyal Circle Members to an exclusive event before opening to the public to thank them for their loyalty.

The pop-up was launched in to celebrate Angel’s milestone birthday and to pay homage to the intimate relationship we each hold with scent; how scent, as the item worn closest to the body, serves as an almost second skin.
05 Jan 2023

"For the first time worldwide, Mugler has imagined an immersive pop-up store that features both fashion and fragrances, a unique approach that is accompanied by a strong architectural gesture. It is all the audacity and creativity of our House gathered in one place."—Danièle Lahana-Aidenbaum, Global President Mugler Fashion & Fragrance

The private tour was led by Global General Manager of Mugler, Daniele Lahana Aidenbaum, Mugler’s Global Education Direction, Myriam Azema and Mugler’s General Manager UK and Ireland, Gersende Mezin. Members were invited to experience a poetic and sensory chamber, the Synaesthesia Chamber which allowed visitors to delve deeper into the Mugler world, telling the story of Angel in a way they’ll never have experienced before.

The Circle members connected over a champagne reception and stories told behind Mugler’s icons and its creative force. Members were then invited to indulge in Mugler’s latest fashion collection, a selection of items from denim to accessories and fragrance offerings, which included an 1 of the 30 unique limited-edition bottles.

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