The Paris-based fashion house is on the provisional schedule to unveil its spring 2024 collection on Oct. 2, part of a broader effort to scale up the business.
Led by its creative director Casey Cadwallader, Mugler plans to develop and sell four collections a year, including two new pre-collections, while reserving the see now, buy now tactic for select product drops and collaborations.
Corsin described Mugler as a brand that has always been “obsessed with culture, and culture in the moment, in the now. So when you are developing the collection six months before [presenting], it’s a little bit harder to be in that now moment.
“And creativity is something that’s so important to us — imagination, fantasy, creativity and constantly pushing the boundaries,” he added.
Corsin stressed that Mugler isn’t “rejecting” see now, buy now, but evolving it to selective use — if the brand were to launch a skiwear capsule, for example.
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Photographed by Gamma-rapho