ECO-RESPONSIBILITY AND PERFUME REFILL: A NEW WAY TO EXPERIENCE LUXURY
For MUGLER, the commitment to provide more responsible luxury, with a smaller footprint, revolves around eco-design and perfume refill. The new MUGLER Fountain best exemplifies this as the symbol of a novel, circular economy. Entirely made out of recyclable material, the MUGLER Fountain enables every MUGLER consumer to enjoy its refillable perfume bottle without having to fear an expiration date. Made to last, MUGLER has designed a specific service that allows you to replace spare parts of your bottle spray directly in store. Thanks to this refilling experience, the consumer only pays for what’s inside: an addictive MUGLER fragrance, with the accurate amount of product being poured in the bottle thanks to its drop-by-drop technology.
MUGLER’S REFILLABLE PERFUMES IN FIGURES.
The perfume refill experience offered by MUGLER has come with strong results. Figures talk for themselves: 1 bottle refilled every 25 seconds in the world, 1.5 million bottles saved every year, and 380 fewer tons of glass saved every year. For the Angel Eau de Parfum, this represents an average decrease of 100% of metal, 83% of plastic, 74% glass and finally 68% cardboard used in the making of MUGLER perfumes. Around the world and more than 10 000 MUGLER’s Fountains, it’s 4320 MUGLER bottles being refilled and reused every single day. The MUGLER virtuous circles keeps getting bigger and bigger – come along!
With MUGLER, perfume refill is no longer a dream, a wild fantasy: it’s a reality. One that you can hold firmly in your hands, when you are watching your Angel Eau de Parfum refillable bottle, Alien Eau de Parfum refillable bottle or your Aura MUGLER Eau de Parfum refillable bottle come back to life at the MUGLER fountain.