"For the first time worldwide, Mugler has imagined an immersive pop-up store that features both fashion and fragrances, a unique approach that is accompanied by a strong architectural gesture. It is all the audacity and creativity of our House gathered in one place."—Danièle Lahana-Aidenbaum, Global President Mugler Fashion & Fragrance
The private tour was led by Global General Manager of Mugler, Daniele Lahana Aidenbaum, Mugler’s Global Education Direction, Myriam Azema and Mugler’s General Manager UK and Ireland, Gersende Mezin. Members were invited to experience a poetic and sensory chamber, the Synaesthesia Chamber which allowed visitors to delve deeper into the Mugler world, telling the story of Angel in a way they’ll never have experienced before.
The Circle members connected over a champagne reception and stories told behind Mugler’s icons and its creative force. Members were then invited to indulge in Mugler’s latest fashion collection, a selection of items from denim to accessories and fragrance offerings, which included an 1 of the 30 unique limited-edition bottles.