After her mother visited the Superheroes exhibit at the Metropolitan Museum of Art, Beyoncé asked him to become the artistic director of her tour "I Am...World Tour" and design all the costumes for the show.
Thierry Mugler's idea. What he wants is "a lot of dramatization and metamorphosis on stage". The idea? To sublimate Beyoncé by playing on the ambivalence of half-woman, half-warrior. "I tried to understand these two aspects of her personality, bringing in my own perception of things."
How they met. She, an international R&B and pop star. He, a fashion icon. Beyoncé visits the Superheroes exhibit at the Metropolitan Museum of Art and discovers Thierry Mugler's early designs. It's a shock. Adored by millions of fans, Beyoncé instantly turns into one of the designer's fans.
A super-show. For her, the designer imagines 58 stage outfits, together with those of the dancers and musicians. At her request, Thierry Mugler also becomes the artistic director. He creates and signs the decors as well as the lighting design for the main scenes. Beyoncé's mega-show starts on March 26, 2009.