To accompany the launch of his premier Mugler collection?men's ready-to-wear Fall/Winter 2011/12?Creative Director Nicola Formichetti created an exclusive web-only film following runway show at Paris Men's Fashion Week.
Having enlisted Lady Gaga as Musical Director for the show, the film is set to a never-before-heard track from the artist.
The film project began when Nicola discovered model Rick Genest, also known as Rico, on Facebook.
He fell on Rico's page and instantly wanted to include him in the Mugler menswear show.
After friending Rico via Facebook and learning that he couldn't get a passport soon enough Nicola flew to Montreal, where Rico lives, and shot the film.
Directed by Mariano Vivanco, the film was shot in Montreal and features looks from the Mugler men's ready-to-wear Fall/Winter 2011/12 collection.
Beginning last Friday, images from the film have been gradually released, distributing one ?teaser? per day.