MUGLER - ANATOMY OF CHANGE
Women's Ready to Wear Collection.
Fall Winter 2011-12 - "Anatomy of Change"
Livestream on Wednesday 2nd March, 9 PM Paris Time/ 3 PM NY Time.
Debut womenswear collection under the creative direction of Nicola Formichetti.
Inspiration images was released daily leading up to the show.
Prior to the show's start, the Mugler live stream featured six camera vantage points, all appearing on one split screen. The cameras, roving and moving throughout the space, captured an authenticity for the viewer including shots of the venue, show arrivals and backstage preparation.
Unlike traditional runway live streams, this broadcast provided a single fixed view, giving the audience an overarching experience of the event.
As friend and frequent collaborator of Nicola Formichetti, Lady Gaga acted as Musical Director of the runway show, as she did for Mugler Men's show in January.
A new, never before heard track by the artist was featured during the show and captured by the stream.
Photography Benjamin Alexander Huseby, Sculpture by Rein Vollenga.